All of the following statements about global

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3. All of the following statements about global marketing are true EXCEPT: a. Marketing to target markets throughout the world has become an imperative for business. b. Often a U.S. firm's toughest domestic competition comes from foreign companies. c. Marketing managers must develop a global vision not only to recognize and react to inter- national marketing opportunities but also to remain competitive at home. d. Adopting a global vision can be lucrative for a company, and global marketing can offset weak domestic performance. e. Foreign competitors have not gained significant market share in the U.S. ANS: E Many U.S. businesses have lost significant market share to imported products. PTS: 1 REF: 54 OBJ: 05-1 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model International Perspective 4. Sawyer Components manufactures high-cost, customized roller parts for paper mills and is expanding into China because of the opportunity for significant growth in this developing country. The owner uses effective global strategies and is aware of threats from foreign competitors. This illustrates that the owner has a global: PTS: 1 REF: 53 OBJ: 05-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model International Perspective 5. Gillette gets about two-thirds of its revenue from its international divisions. This shows that: PTS: 1 REF: 54 OBJ: 05-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy 6. The primary reason large U.S. companies send U.S. jobs abroad is because labor costs are higher here in the United States. They are engaging in _____.
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PTS: 1 REF: 55 OBJ: 05-1 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy 7. Many people fear world trade because it: a. will inevitably lead to inflation b. will cause living standards to increase at a slower rate c. causes some people to lose their jobs as production shifts abroad d. has brought entire nations out of poverty e. has increased per capita income for some countries ANS: C Global competition and cheap imports help keep inflation down, and world trade has caused the stand- ards of living for many countries to increase at a faster rate. The other options describe advantages.
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