Local supermarkets and department stores regularly advertise nationally

Local supermarkets and department stores regularly

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Which of the following advertisement types are they most likely to use? A. Retail advertisingB. National advertisingC. Cooperative advertisingD. Trade advertisingE. Industrial advertisingAnswer: AExplanation: Retail advertising is used by a retailer to reach customers within its geographic trading area.Local supermarkets and department stores regularly advertise nationally distributed brand products.Learning Objective: 06-03Topic: Advertising Aids SalespeopleBlooms: Remember AACSB: AnalyticLevel of Difficulty: Easy
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47. An advertisement in a local newspaper for a locally-owned shoe store is an example of _____ advertising. Learning Objective: 06-03Topic: Advertising Aids SalespeopleBlooms: Understand AACSB: AnalyticLevel of Difficulty: Medium 48. Which of the following would most likely include a trial sample or request consumers to complete a questionnaire to receive a free product sample? Learning Objective: 06-03Topic: Advertising Aids SalespeopleBlooms: UnderstandAACSB: Analytic Level of Difficulty: Medium
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49. A veterinarian ran a local newspaper advertisement announcing it was the exclusive distributor of Hill brand gourmet pet food. The Hill salesperson reimbursed the veterinarian for the media cost. This is most likely an example of _____ advertising. Learning Objective: 06-03Topic: Advertising Aids SalespeopleBlooms: UnderstandAACSB: AnalyticLevel of Difficulty: Medium 50. Smith-Lockwood, a gift store, ran a half-page newspaper advertisement for Howard Miller brand clocks. Smith-Lockwood's Howard Miller supplier reimbursed the store's owner for the media cost. Whattype of advertising has most likely been used? A. IndustrialB. NationalC. TradeD. Institutional
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E. Co-opAnswer: E Explanation: Cooperative, or co-op, advertising is advertising the retailer conducts with the cost paid for by the manufacturer or shared by the manufacturer and retailer. Industrial ads are aimed at groups that purchase products for manufacturing.Learning Objective: 06-03Topic: Advertising Aids SalespeopleBlooms: Understand AACSB: AnalyticLevel of Difficulty: Medium
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