BUS
!design thinking report .docx

This step primarily involves creating a mockup of the

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best solution, the next step is to create a prototype for the solution. This step primarily involves creating a ‘mockup’ of the chosen solution or idea that was agreed on in the previous step and testing its effectiveness before investing a large amount of time and resources into its finalization. The process is then completed by the last and final step of testing; this is usually conducted once a prototype has proved its effectiveness in regards to the problem that was initially identified and also where a majority of time and effort is allocated. In regards to the activity related to design thinking that we participated in during class, I believe the most challenging part as the interviewee was explaining my motives behind the actions of me gifting my girlfriend. Prior to the exercise I had not put much thought into identifying the reason behind my gift – however after some contemplation I realized that the answer was simple and the reason why I do anything for her: to make her happy. As for the most challenging part on the side of the interviewer, I believe the ‘ideation’ segment proved to be the most difficult task. This is where we were required to provide our partners with better and more efficient methods of gifting our person of significance. Since this segment required a fair amount of creativity and innovative thinking it posed the biggest challenge in regards to the tasks of the interviewer. The application of design thinking, in my opinion, has a direct correlation with innovation due to the reason that it breaks down the process into 5 manageable steps that
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provide a more efficient product/service as opposed to going straight into the creation of innovations. The process of identifying a problem, then defining it, followed by creating an array of solutions, then picking one and building on it, and finally presenting it to the public allows for
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  • Spring '14
  • Thought, Subscription business model

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