Which of the following is the responsibility of an advertising agencys research

Which of the following is the responsibility of an

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88) Which of the following is the responsibility of an advertising agency's research and marketing services? A) recruiting new clients through different media outletsB) deciding where, when, and how often an advertisement will appearC) crafting interesting messages that convey a client's marketing objectivesD) analyzing information about consumers to develop sensible strategiesE) serving as the primary liaison between the client and its publicsAnswer: DDifficulty: EasyLO: 13.3: Explain what advertising is, describe the major types of advertising, discuss some of the major criticisms of advertising, and describe the process of developing an advertising campaign and how marketers evaluate advertisingAACSB: Written and oral communication 89) Which of the following is a term that includes online consumer comments, discussions, reviews, photos, images, videos, podcasts, and webcasts?
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90) Do-it-yourself ads are a type of ________. 91) Which of the following is a method of creating user-generated content? 92) Puffery is a term for a(n) ________. A) straightforward promotional messageB) claim of superiority that cannot be proven or disprovenC) emotional appeal to customersD) subliminal appeal to customersE) value-added promotionAnswer: BDifficulty: EasyLO: 13.3: Explain what advertising is, describe the major types of advertising, discuss some of the major criticisms of advertising, and describe the process of developing an advertising campaign and how marketers evaluate advertisingAACSB: Ethical understanding and reasoning
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