“path to profitability”. In the business model their overall goal is to have best-in class consumer experience. To do this they have made themselves a clear strategy takes them from where they are to where they want to be. Electrolux knows that throughout the 150 markets that they are in that they are going to have competitive forces within the industry. They focus on continuous improvement, digital transformation, and sustainable development to set them apart from others within the industry. They also use their best-in-class consumer experience as well. Next, is the firm-specific resources and capabilities. Electrolux has an extensive strategy to the internal workings of their company. Their corporate website talks about talent and the transformation drivers that are crucial. The company’s view on talent and team ship that is the backbone of what they look for in their employee’s. They want to make sure that everyone has the “energy” that they are looking for and the ability to transform. They also want to have employee’s that collaborate and give them that competitive advantage, as well as having a passion for best in class consumer experience ( Elextrolux, 2017). From the resource base strategy they also have “transformation drivers” that are great resources for the company. They are constantly transforming and improving in all areas to include the digital world and sustainable development. Under their category of “Sustainable development” they speak directly about making better use of resources and elimination harmful materials. The company also has the “capabilities” to continue to innovate because of their in-depth strategies for their company. Lastly, the industrial-based view. This view is an emerging view and is being more widely used to research business strategies in Asian organization (Peng, 2002) . Electrolux has ran into problems when moving into the
Running Head head : MID-TERM ESSAY—ELECTROLUX 7 emerging markets. When looking from an industrial view, “One answer to solve the puzzle is to invoke the difference in national cultures between Japan and Western countries such as the United States” (Dore, 1987 , p. # ). There are different constraints in every market because the cultures are different from market to market as well as other factors like government influence on those markets and regulation. This is were Electrolux doing their research is extremely important and sets them apart from other companies within this same industry. Identify Porter’s four generic strategies. Discuss which of these would work best for Electrolux.
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- Fall '17
- Emmet Fritch