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2.Participate in a meeting with Marketing Director to discuss your briefing report.At the meeting you will be required to discuss the contents of your briefing report and seek agreement for the strategies and activities that you have recommended.During and after the presentation you will be required to demonstrate effective communication skills including:●Speaking clearly and concisely ●Using non-verbal communication to assist with understanding Bridge Business College Version 1.1 8 April 2019Page 5of 29
CA Manage the Marketing Process ●Asking questions to identify required information ●Responding to questions as required ●Using active listening techniques to confirm understanding At the end of the meeting, the Marketing Director (your assessor) and yourself will agree on three plans to be developed and implemented to help manage the marketing effort. 3.Revise the briefing report.Update your briefing report to include the plans/briefs you discussed at the meeting.Ensure that the briefing report reflects all that was discussed.Save this document as Revised Briefing Report.4.Develop the plans discussed during the meeting.Use your briefing report and the templates provided to develop these. 5.Develop a communication strategy.The purpose of the strategy is to ensure that there is regular communication within the company, so that all staff are working together.Use the Communication Plan Template to guide your work.6.Write an email in a word document to the Marketing Director.
CA Manage the Marketing Process The company’s target customers are those that want high quality, eco-friendly products. The consumer profile identified for the target group are professional women aged 25 to 55.Current website•The web site does not appear to be frequently visited, which appears to be because of a lack of SEO optimisation. •The website is outdated and not attractive to customers•There is no online shopping functionKey positive messages•The company manufactures and retails eco-friendly, high quality beauty skin care products.•The company also has an emphasis on eco-friendly packaging.Design ideas and design requirements•