You are responsible for sales promotion for

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49. You are responsible for sales promotion for Replenishmints, long-lasting breath mints that contain a blend of vitamins and other nutrients specifically formulated for smokers and for people exposed to to- bacco in their environment. You need to introduce the mints to supermarket managers and owners, at- tract and identify new store contacts, and test market the response to Replenishmints. Which type of trade promotion will help you reach your objectives in the most cost effective way? a. trade shows b. trade allowances and direct incentives c. push money d. contests and sweepstakes e. direct sampling and store demonstrations ANS: A Trade shows are uniquely effective in introducing new products. PTS: 1 REF: 284 OBJ: 18-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Promotion 50. Trade sales promotions are popular among manufacturers because they can do all of the following at trade shows EXCEPT:
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PTS: 1 REF: 284 OBJ: 18-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Promotion 51. _____ is direct communication between a sales representative and one or more prospective buyers for the purpose of making a sale. PTS: 1 REF: 285 OBJ: 18-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Promotion 52. All of the following statements describe an advantage of personal selling over other forms of promo- tion EXCEPT: PTS: 1 REF: 285 OBJ: 18-4 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Promotion
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  • Spring '10
  • Patterson
  • Sales, sales representative, AACSB Reflective Thinking

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