100%(2)2 out of 2 people found this document helpful
This preview shows page 14 - 17 out of 33 pages.
Resource ManagerImplement the re-interview the team and motivate the team with proper motivation goals13/2/2014Les Goodale, Human Resource ManagerEnsure the staffs got professional trainingabout the benefit of online marketing skill It is from the external trainer.20/2/2014Les Goodale, Human Resource Manager and Sam Lee Marketing ManagerProposal for resourcingToMr.Kim Chen Operations General ManagerFromSam Lee Marketing ManagerSubject Proposal Of Operational plan for e-commerce strategy implementation in BBQFuna.Description14
The business is growing very fast for BBQFun.The company should do the e-commerce strategy to build network from using website as their marketing tools.The thing to do this we need to implement the operational plan to arrange better management to grab the customer and do it property. This proposal is about the description on how conduct the e-commerce strategy operational plan.Breakdown of costsThe cost for the operational plan in e-commerce strategy implementation is described in this:itemsQuality and priceTotalOutsourcing for recruitment$30,000 in one event$30,000Buy new warehouses and manage the system in warehouse$50,000*2$100,000Buy trucks and manage the training for driver is fully done$50,000*6$300,000Buy forklifts$10,000*3$30,000Marketing campaigns and events$20,000*15 times$300,000Total cost in used$760,000c.Benefits to OrganizationThe benefits of this e-commerce strategytowards BBQFun are:．Increase the sales revenue of the company around 20% from previous year ．Make the customer amount branding awareness increase 40% from previous year．The improvement of the marketing strategy and make them be able to obtain more positive feedbacks．To make the easier shopping direction and model of selling is new to many people．The organization also could make advertisement channel for other company that is not selling the same thing to the company buy making contract in advertising for BBQFunWebsite.d.A list for different approaches to develop KPITo implement the better e-commerce strategy,the improvement in the training and support towards the customer should work together in order to maintain the performance in good activity.The way of implementing the KPI is by conducting review of customer,audit the quality of product and service,make the reduce of waste money.e.Risks to organization by not implementing．Medium risk that staffs are not aware of the changing of operational procedure and policy．The WHS Act legislation is not implemented properly and could make risk incurred.．Medium risk of less of Intellectual Property(IP) ownership if a relationship with the 15
website developer contract ceasesf.Identified risk and contingency planThe risk and contingency plan that should be used in the future is:．Implement the training of change operational procedure property tor three months to the staffs．Manage the exam and continuing understand about the target and objectives from e-commerce strategy ．