20.Marketers have begun to recognize the strategic value of place in the marketing mix,as well as the benefits resulting from high-quality logistical services. As a result, which has beenrecognized as the interface activity between marketing and logistics?
21.Celebrated Products is introducing a new line of celebrity signature sunglasses. Thesales manager wants a media blitz to make customers aware of the line and create early sales typical ofa "pull" pattern. Which will be a likely result of the marketing manager's plan?
22.What activity is described as the movement of goods into a warehouse, the placementof goods in a warehouse, and the movement of goods from storage to order picking areas andeventually to dock areas for transportation out of the warehouse?
23.A(n) ____ relationship exists between the cost of lost sales and inventory cost.
19.Materials handling is concerned with
