In modern business people work on teams and solve

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In modern business, people work on teams and solve problems together People don’t exist in isolation – even those who come up with ideas on their own draw from and are inspired by others Ultimately we are talking about problem solving The Double Diamond process Maps divergent and convergent stages of design process A ‘good’ problem/need is o Unmet o Frequently felt o Urgent
o Unworkable o Unavoidable Almost all the information you start with is based on assumptions/hypotheses o Problem info o Customer info o Solution info You need to decide which ones are the riskiest and test them first Discover The first quarter of the double diamond model marks the start of the project Begins with initial idea/inspiration, often sourced from discovery phase in which user needs are identified o Market research o User research o Managing information o Design research groups “The objective of the Discover stage is to act as a ‘ phase of divergent thought’ , where the designers and other project team members keep their perspectives wide to allow for a broad range of ideas and influences. In this stage of the design process, the company is asking a question, posing a hypothesis or identifying a problem by analysing market data, trends and other information sources.” (Design Council, 2005) Define The second quarter of the double diamond model represents the definition stage, in which interpretation and alignment of these needs to business objectives is achieved Key activities during define stage are o Project management o Project sign-off “The Define stage should be thought of as a filter where the review, selection and discarding of ideas takes place. This is where findings from the Discover stage are analysed, defined and refined as problems, and ideas for solutions are pitched and prototyped.” (Design Council, 2005) Develop Marks a period of development where design led solutions are developed, iterated and tested within a company Key activities during development stage are o Multi-discliplinary working o Visual management o Development methods o Testing “At the Develop stage the project has been taken through a formal sign-off, which has given the corporate and financial backing to the development of one or more concepts that have addressed the initial problem.” (Design Council, 2005) Deliver The final quarter of the double diamond model represents the delivery stage, where the resulting product or service is finalized and launched in the relevant market The key activities and objectives during this stage are o Final testing, approval and launch
o Targets, evaluation and feedback loops “The Deliver stage of the double diamond design process is where the final concept is taken through final testing, signed-off, produced and launched.” (Design Council, 2005) Targets, evaluation and feedback We have constantly talked about the importance of remembering the fourth dimension: time

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