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Question 19Which of the following statements is true regarding competitive marketing intelligence?The advantage of using competitive marketing intelligence is negligible.Companies using competitive marketing intelligence routinely ignore consumers' online chatter.Competitive marketing intelligence relies upon costly internal databases.The goal of competitive marketing intelligence is to improve recruiting efforts.Competitive marketing intelligence relies upon publicly available information.Question 20Physicians Sales and Service (PSS) is a large US commercial organization in the business of meeting the needs of doctors' offices and small clinics while maximizing profits for itself and its shareholders. Primary products resold by PSS include a broad range of equipment and supplies common to the office/clinic environment. PSS boasts physical branches and outside salespeople throughout the country serving clinicians in both rural and urban environments. The organization's domestic success relies heavily upon the close personal relationship developed andmaintained between the PSS salesperson and his/her clients. Recently, PSS has leveraged its reputation and begun to serve the needs of overseas doctors and clinics through its e-commerce (e-business) website. Direct connections with carefully targeted individual consumers, specifically overseas customers of PSS, to both obtain an immediate response and cultivate lasting customer relationships involves:
Question 21Which of the following is a characteristic of a contribution margin income statement?Question 22What is the name given to the agreement between the FASB and IASC to harmonize accounting standards?Question 23If the sales price per unit is $89, total fixed expenses are $456,000, and the breakeven sales in dollars is $760,000, what is the variable expense per unit?$44.50$35.60$3.42$17.80