customers by providing high efficiency long life high quality products just

Customers by providing high efficiency long life high

This preview shows page 7 - 10 out of 20 pages.

customers by providing high-efficiency, long-life high-quality products (just like lithium-ion batteries). The company has established a big reputation throughout the market that noticeably
Image of page 7
8 Final Project: Comprehensive Business Plan enables customers to use their products for long. In this way, the introduction of lithium-ion battery-equipped gadgets has attracted customers. Customer loyalty has been observed for this tech giant. Strength and Weaknesses Tangible and Intangible Strengths Apple Inc. has numerous strengths that are either tangible or intangible. Intangible strengths, Apple Inc. has higher profit margins, proficient research and development and technologically unique software; while intangible strength includes a competitive brand image. Brand image is included in the intangible strength because it cannot be measured; whereas, tangible strengths are those which can easily be identified and measured. Tangible Strengths Higher profit margins It is a known fact that Apple has the strongest brand image which has the capability to improve the company’s profitability. Apple determines the value of its goods, by reviewing its quarterly earnings report. This report states that the operating margin for the first quarter of 2019 was 62.8%, as a percentage of revenue, but the study by Novet (2019) stated that revenue was declining. According to Apple and its report, service gross margin for the last quarter of last year was 58.3%. This factor also includes staff capabilities because if the staff is performing well within the company, the company will automatically gain higher profit margins. In addition to this, the high performance by the employees is also dependent upon the organizational culture which affects the turnover rate. If the employees are satisfied with the organizational culture, it will reduce the turnover rate and as well as increase their performance.
Image of page 8
9 Final Project: Comprehensive Business Plan Proficient research Apple’s comprehensive research and development feature the latest innovations designed to design products through careful research. The company is also engaged in the production of technologically pioneered goods. Nevertheless, the company is prepared to consider customer requirements and necessities prior to drafting fresh versions of the goods it offers. This also indicates that Apple has to pay extra attention to some of the other factors. Such as, the company has to consider the production capacity to meet consumer needs. For instance, if the consumer demand is 1000 and the production capacity is of only 500, then Apple will not be able to fulfil the demands. Hence, the company has to conduct research in this section as well. Technologically unique software The company introduces its products according to the latest technological trends. This is one factor that has appealed to consumers who are most waiting for a new version of the iPhone or Apple iPod. A new technology recently launched by the company under the name “Liam Technology” aims to generate additional revenue. Liam is an “iPhone recycling robot” because
Image of page 9
Image of page 10

You've reached the end of your free preview.

Want to read all 20 pages?

  • Spring '17
  • Marketing, Rechargeable battery, Lithium-ion battery, Nickel-cadmium battery

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors