Multinational companies whether nokia or samsung ford

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growth. Multinational companies whether Nokia or Samsung, Ford or Volkswagen have started to look towards Chinese culture and its uniqueness for design ideas that could generate greater product value and greater advantage in penetrating the Chinese consumer market and so have local companies. The characteristics and lifestyles of Chinese consumers are being explored and influenced globally. The Evolution of Design Management in China The growing recognition that design can add value to businesses and products raises interest in design management. The evolution of design management in China, like the evolution of design itself, was in every stage influenced by the political organizational, technological and cultural aspects of the country s reformation. Industrial and economic developments have been the prime objectives for policy making by the China government since 1978. Emphasis has been placed on technological development, which was considered the core advantage of the country, but design and intellectual innovation were not part of this. However, the importance of design to market economy and industrial competence is gradually being understood from the bottom up. Due to pressure from academia and industries alike, the government s National Development and Reform Commission eventually started to evaluate and debate design topics for policy making in 2003. To the government, industrial design is part of the creative industry and many local authorities have already recognized the importance of creative industry. Industrial design was emphasized again by Wen Jia-bao, the Premier of the State Council, in 2007. Soon after, local authorities began building creative industrial parks. This wave of building is now rolling rapidly throughout the country. The conventional industrial parks and technology parks are being quickly replaced by these creative parks. Various design firms often group together in these creative industrial parks to form a cluster of design services that can provide local companies with total design services from conceptual design to product engineering. In cities like Shenzhen, Ningbo and Shunde in Guangdong, where the economy and industry is more prominent, local authorities have set objectives and policies for advancing the design industry. Industrial design companies are Design and Design Management in China 433 supported in many ways, including through tax breaks, bank guarantees and governmental funding sources. In Hangzhou, the Creative Hangzhou Industrial Design Competition organized annually by the government since 2008 attracts several hundred enterprises,
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many colleges and numerous design companies every year. It is effective in enhancing the level of local design quality. In 2008, more than fifty companies came together to establish the Shenzhen Industrial Design Profession Association. This is an example of a non-profit-making and non-governmental organization that is actively promoting the development of industrial design and design management in the region.
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