127create three one sentence advertising messages for

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127.Create three one-sentence advertising messages for the nearest fast-food restaurant; one that is informative, one that is persuasive, and one that is a reminder ad.
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128.What are PSAs? Why do television and radio stations run them? 129.The Truth campaign discussed in the text was an attempt to use sophisticated marketing techniques to "de-market" cigarettes. Most marketing efforts are targeted at getting people to do something--often make a purchase. Give an example of using marketing to get people to stop doing something. What kinds of marketing tools can be used to make such a campaign successful? 130.What is a unique selling proposition (USP)? Propose one for your university. 131.Priscilla opened a new financial services office about two years ago. Now, she is established and known in her local market. How will her advertising message change?
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132.Create two appeals for a nonprofit organization whose cause you support--one informational appeal, and one emotional appeal. 133.Assume you are the owner of a nationally-franchised pizza restaurant in a large city like New York, Chicago, or Los Angeles. Which types of media would you, use and why? 134.The author/self-publisher of a new book, The Gullah Bible (a translation of the Bible into the Gullah language), wants to advertise her book. Which media outlets would be most appropriate? 135.Which type of advertising scheduling would you recommend for your university, and why? 136.Jim is reviewing the proposed assessment measures for an upcoming travel magazine campaign encouraging last-minute travel to his region. Jim knows he can measure the number of inquires
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they get on their website in response to the ad, but he wants to monitor external factors that could influence consumers' responsiveness to the campaign. What factors should he monitor? 137.What is puffery? Why is puffery not illegal in the United States? Give an example of an advertising message containing puffery. 138.Why is public relations an important part of a marketing campaign? 139.Many small "main street" retailers find advertising either too expensive or ineffective. In this situation, these business owners turn to sales promotion to complement or augment their advertising efforts. Describe three kinds of sales promotion a small, main street retailer might use, including the advantages and disadvantages of each sales promotion method. 140 . Why do marketers need to create an advertising plan before they initiate a campaign?
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141 . Why should a marketer NOT use persuasive advertising communication to introduce hydrogen- powered automobiles? 142.To be effective, what three qualities does a selling proposition in an advertising campaign need to have? 143.Which of the two types of appeals does each of these ads represent? (a) "Be all you can be in the Army" (b) "Enlist in the Army today for $20,000 in educational support." 144 .
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