the brand is their best friends. However, a good signal also shows in the table that most peoplewould look for this brand if they happened to go outside America. Therefore, we can assume thatthe geographic segmentation strategies this brand is doing a moving in a positive trend.Recommendations In The Form Of A Brief Marketing Project Plan On How The CompanyCan Implement Your SuggestionsBased on the history of progress of the performance of this, an interview with one of itsemployeeandthe results from the mini-research, we have seen that this company though is still behindStarbucks, it has been progressively growing since it is founded. As of today, this popularity ofthis brand has been wide spread among coffee and donut lovers. The strategies this companyadopting is showing a positive trend toward improving this brand. However, according to theinterview with Mr. Zinal Parmar, the consumers who usually coming to his stores are middleaged and working people. Therefore, by matching this results with what this brand is trying toportray, we can see that this brand failed to bring some of the Fun and Exciting image to youngconsumers. However, since the interview is conducted with only one employee at one specificlocation, we can over generalize this result.However, if it happened that this company did fail to attract young adults or teenagers in reality,we would recommend this company to create more variety of its products with new recipesdifferent from that of the competitors. By putting itself in uniqueness compared to competitors,this brand will gain more advantage in building even stronger brand equity. Besides, we thinkthat company is having a pricing advantage strategy already over the competitors and yet thetaste and the quality of its products are acceptable.