Impact of a regional culture b country culture c

This preview shows 48 out of 51 pages.

impact of: A. regional culture. B. country culture.
Image of page 48

Subscribe to view the full document.

C. generational factors. D. social trends. E. regulatory factors. These types of language differences are typical examples of regional cultural differences. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 46. (p. 79) The shift of population from the "Rust Belt" in the North to the "Sun Belt" in the South and Southwest will likely: Regional cultures represent differences between regions of a country. The more people move from one region to another, the more the cultures will tend to blend and become more similar. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 47. (p. 79) Typical demographic data include: All of these are examples of demographic factors. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors
Image of page 49
48. (p. 79) When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using __________ to see if the media "fit" with their advertising agenda. Age, income, gender, and race are demographic factors. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 04-02 Explain why marketers must consider their macroenvironment when they make decisions. Topic: Macroenvironmental Factors 49. (p. 80) Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life. A. regional cultures B. inflationary expectations C. political affiliations D. purchase behavior E. cultural values Generational cohorts are presumed to have similar purchase behavior due to similar life experiences and similarity of life stage. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 04-03 Describe the differences among the various generational cohorts. Topic: Macroenvironmental Factors 50. (p. 80) Generational cohorts are groups of people of the same generation who have similar purchase
Image of page 50

Subscribe to view the full document.

Image of page 51
You've reached the end of this preview.
  • Fall '12
  • Chris
  • Marketing, Generation Y, Macroenvironmental Factors, corporate partners, B. Corporate partners

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern