18 in order to compete with their competitor jco

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more than five days so that they do not incur significant losses.
18 In order to compete with their competitor, J.CO Donut & Coffee make a strategy that their new outlet will be open in more strategic place. The opening of a new outlet is from the survey that was conducted among visitors to the mall involved. Based on survey was done, mall visitors in Kedah and the East Coast are welcomed the opening of their donut empire since J.CO Donut & Coffee there is no longer any open branches there. Most of them are very interested donut produced by J.CO Donut & Coffee and can only be bought donuts and coffee if they travel to Kuala Lumpur or Penang. This has restricted their desire to buy donuts from J.CO Donut & Coffee. So by opening their branches in two states was selected will make the public more familiar with what J.CO Donut & Coffee generate for consumer who likes to eat a donut. J.CO Donut & Coffee can also meet the high demand in the region. By choosing a strategic places, J.CO Donut & Coffee can expand their business and make all the Malaysian people know about their products. Everyone knows that Malaysian people love to eat. Even they said the price are expensive, they will still buy it. From this J.CO Donut & Coffee take this opportunity to change the way people live by change in social patterns and lifestyle. When J.CO Donut & Coffee managed to persuade Malaysians to be interested in all the food and drinks they provide, this will change people life style especially for donut lover. If before this many people prefer to eat Korean food like sushi, they can try all kinds of donut and no sense of doubt because the company has received approval from Jakim and has the Halal logo that have been recognized. With each outlet themed family concept, so this will be of interest primarily with families to come and relax in their outlets. Without having to queue and café imaginable user-friendly, it will delight everyone who came. For young teenagers especially, they can having time with their friends at any J.CO Donut & Coffee outlet and enjoy with some donut and cups of coffee. This is how J.CO Donut & Coffee attracts young people to become half of their loyal customer and can change a teenager’s lifestyle from hangout at mall for nothing to have some enjoy at their donut café.
19 3.4 Threats As large companies that produce the best donut in the region asia, certainly behind the success there must be some great competition on a par with them. It cannot be denied since before the existence J.CO Donut & Coffee, there are other companies that produce similar products such as Dunkin Donut and they also has a same threat like J.CO Donut & Coffee. As a newcomer in the food industry, J.CO Donut & Coffee had to compete with other companies to ensure that they can live a long time in the making donut industry. This is definitely a big challenge for them because they have to be more innovative in making donuts from being seen together with other donut company. Therefore, before the company opened a donut their first empire in Indonesia, the founder of J.CO Donut & Coffee, Johnny Andrean, has done extensive research on the making of

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