Push based model supply chain driven by production

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Push-based model: Supply chain driven by production master schedules based on forecasts or best guesses of demand for products, and products are “pushed” to customers. Pull-based model (demand-driven, build-to-order model): Supply chain driven by actual customer orders or purchases so that members of the supply chain produce and deliver only what customers have ordered. Touch point (Contract Point): Method of firm interaction with a customer, such as telephone, e-mail, customer service desk, conventional mail, or point-of-purchase. Ex: E-mail, Web site, Retail store Partner Relationship Management (PRM): Automation of the firm's relationships with its selling partners using customer data and analytical tools to improve coordination and customer sales. Employee Relationship Management (ERM) : Software dealing with employee issues that are closely related to CRM, such as setting objectives, employee performance management, performance-based compensation, and employee training. Customer Relationship Management (CRM) Systems: Information systems that track all the ways in which a company interacts with its customers and analyze these interactions to optimize revenue, profitability, customer satisfaction, and customer retention. Cross-selling: Marketing complementary products to customers. Legacy Systems: System that have been in existence for a long time and that continue to be used to avoid the high cost of replacing or redesigning them.
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