- Management team: Apple should develop the top management team and a succession strategy to reduce over dependence on one individual to advance the interests of the company. The biggest challenge Apple is facing is the legend of Steve Jobs. Apple reported increasing in sales volume and market share, but people question how much credit for Apple's recent financial success should go to Tim Cook and how much carries over from Jobs. Apple is a diversified company. They not only are in the computer industry with their Macs, but the music industry with their iPod and iTunes product lines. Also, they are in the cell phone industry with their mobile phone products (iPhone series). Recently, Apple came out with the iPad, which is similar to a laptop but more mobile than one since it is tablet form. Apple is also in the retail industry with its stores. The first Apple retail store was announced on May 15, 2001, and opened just a few days later. Today, there are more than 300 Apple Stores can be found in various countries all around the world. Apple’s diversity has made the company stronger, more profitable, and more valuable. Apple will probably continue to surprise us with more technological products, and will become even more diverse in the future. As a company, Apple has empathy for their customers. They offer an array of valuable, superior products to fill various needs of their customers. Apple believes in dealing fairly with competitors while meeting their vendors and competitors over halfway. The company believes in quality customer service that solves customers’ problems without compromising their ethics (Apple,Inc., 2012). Apple, Inc. is known for setting aggressive goals and achieving them. The company believes that they have the opportunity to change the way that people live and work. It is seen as an adventure shared by the company and their customers (Apple, Inc., 2012). References Apple, Inc. (2012). . Apple’s No. 2 Has Low Profile, High Impact.(n.d.). Retrieved November 8, 2012, from . AppleInsiderstaff. (2007, June 01). Apple Insider. Retrieved October 2, 2012, from nagement.html. Bajarin, Tim. (2011). Apple’s Strategic Advantage. PCMag. . Barrett. , Paul, M. S. & Adam, B. (2012, 09 03). Peter Bloomberg Business week, (4293), 32- 33,2p.
Bertolucci, J. (2009, 02). Reliability report card: grading tech's biggest brands. PC World, 27(2). Chan, J. (2010, November 4). Retrieved October 12, 2012, from World Socialist Web Site: . Child Trend. (2012). Home Computer Use and Internet Access. . Cho Mu-hyun, Kim Yoo-chul. (2012, October 22). The Korea Times. Retrieved October 23, 2012,from The Korea Times:.
You've reached the end of your free preview.
Want to read all 31 pages?
- Spring '19
- F. Higgins
- Apple Computer Inc.