A 7 MARKETING PLAN COMPREHENSION Which of the following statements about

A 7 marketing plan comprehension which of the

This preview shows page 4 - 6 out of 35 pages.

A-7MARKETING PLANCOMPREHENSIONWhich of the following statements about marketing plans is most accurate? a.A marketing plan has little or no value unless it projects plans at least ten years into the future.b.It is important to use the exact market plan format regardless of the product or industry.c.Although sales figures will vary greatly, the marketing plan for a small family-owned food store will be almost identical to the marketing plan of a large supermarket chain, if written correctly.d.Although the target audience and purpose affect the design of a marketing plan, the type of industry plays a relatively small, if any, role in its design.e.In truth, no single “generic” marketing plan applies to all organizations or all situations.Answer:ePage(s):48LO: N/AAACSB: AnalyticQD: MediumRationale:The specific format for a marketing plan for an organization depends on the following: (1) the target audience and purpose, (2) the kind and complexity of the organization, and (3) the industry. It is important to note that no single “generic” marketing plan applies to all organizations or all situations. A-8MARKETING PLANCOMPREHENSIONThe format for a marketing plan for an organization depends on the following: (1) __________, (2) the kind and complexity of the organization, and (3) the industry. A-9MARKETING PLANCOMPREHENSIONThe format for a marketing plan for an organization depends on the following: (1) the target audience and purpose, (2) __________, and (3) the industry. 48 LO: N/A AACSB: Analytic QD: Medium - 4 -
Image of page 4
A-10MARKETING PLANCOMPREHENSIONThe format for a marketing plan for an organization depends on the following: (1) the target audience and purpose, (2) the kind and complexity of the organization, and (3) __________.
Image of page 5
Image of page 6

You've reached the end of your free preview.

Want to read all 35 pages?

  • Fall '11
  • Marketing, Paradise Kitchens, Use A-level, N/A AACSB

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture