Christmas decoration in Coventry Hub 2p.docx

35 therefore the decorator has to be vigilant on the

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more which do not happen every day (Sills & Halard, 2013, p. 35). Therefore the decorator has to be vigilant on the available seasonal market and utilize all the opportunities that arise. Competitive Analysis The growing population also has contributed to the growth of the sector. Institutions such as the Coventry hub are the right buyer of decoration services. The Coventry hub is a diverse and exciting place to work and learn as it provides the opportunity for learners to explore their potential. The Enterprise Hub offers mentoring and support for potential students in whichever fields that they want to venture. The selling methods for decorations include creativity which makes a product to stand out and be noticeable to the buyer, and aggressiveness in capturing available opportunities (Ferguson, E. 2009). In this case, the Hub decorator has to verify his/her uniqueness that will make the center beautiful, and attractive to users and new customers. Target Market
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Christmas decoration in Coventry Hub, UK 4 The target market includes ceremonial events such as Christmas and wedding ceremonies, commercial events such as the launching of business branches, banks, and supermarkets. The customer base is divided into various categories which include residential and commercial. The decoration of the Coventry hub is a profitable exercise hence can be categorized as a commercial customer. These customers can be reached through the use of
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  • Fall '16
  • Consultative selling, Coventry, Edward Elgar, The Decorator

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