P 645 646 which of the following is a key element of

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78. (p. 645-646) Which of the following is a key element of relationship marketing? A. Customizing the relationship to the individual customer. B. Pricing in a manner to encourage loyalty. C. Augmenting the core service or product with extra benefits. D. Marketing to employees so that they will perform well for customers. E. all of the above 18-16
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Chapter 18 - Postpurchase Processes, Customer Satisfaction, and Customer Commitment 79. (p. 645-646) Which of the following is NOT a key element of relationship marketing? 80. (p. 646) Every time Hannah buys a sandwich at Subway, she gets a stamp on a card. Once she has 10 stamps, she'll get a free sandwich. This is an example of a(n) _____. 18-17
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  • Summer '14
  • Marketing, d., c., E., Customer Commitment, Postpurchase Processes

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