P 81 if you were selling home gym equipment which

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(p. 81) If you were selling home gym equipment, which generational cohort would you focus on and why? Baby Boomers, because they feel the need to have access to the best health care and wellness services, which could be provided by home gym equipment. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 04-03 Describe the differences among the various generational cohorts. Topic: Macroenvironmental Factors 119. (p. 86) An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100 percent recycled material and encourages consumers to recycle. Identify the social trend being addressed by Uncle Ben's.
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Green marketing, which is a strategy by companies to supply customers with environmentally friendly merchandise. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 04-04 Identify important social trends that affect the macroenvironment. Topic: Macroenvironmental Factors 120. (p. 87) Identify which social trend best describes a group of people who are constantly working and would benefit from a valet service that picks up your dry cleaning, goes to the supermarket, and feeds your dog. The time-poor society refers to people who tend to work long hours, multitask, and own recording devices such as DVR systems to record their favorite television shows. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 04-04 Identify important social trends that affect the macroenvironment. Topic: Macroenvironmental Factors
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