One of the reasons why companies create the position of brand manager is to A

One of the reasons why companies create the position

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257.One of the reasons why companies create the position of brand manager is to: A.have greater control over new-product development and promotion. B.cut expenses associated with the marketing of products. C.limit the amount of market research expenses products require. D.identify and prosecute firms that violate trademark protection. Brand managers give a firm someone responsible for all aspects of the marketing mix for a particular brand or product line. This would include the responsibility to oversee product development and promotion. AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Understand Learning Objective: 14-04 Contrast brand; brand name; and trademark; and show the value of brand equity. Learning Objective: 14-04 Contrast brand; brand name; and trademark; and show the value of brand equity. Level of Difficulty: 2 Medium Nickels - Chapter 14 #257 Topic: The Importance of Branding, Packaging, and Labeling Topic: The Importance of Branding, Packaging, and Labeling 258.Fashion experts readily understand the power of . Shortly after Kate Middleton married Prince William, throngs of soon-to-be-brides scrambled to find copies of her bridal gown, and also that of her sister Pippa's bridesmaid gown. Brand association means utilizing a celebrity to endorse your product or service. Marketers know that the right celebrity endorsement, directed to the right target market, can elevate your brand in the minds of consumers. AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Understand Learning Objective: 14-04 Contrast brand; brand name; and trademark; and show the value of brand equity. Learning Objective: 14-04 Contrast brand; brand name; and trademark; and show the value of brand equity. Level of Difficulty: 2 Medium Nickels - Chapter 14 #258 Topic: The Importance of Branding, Packaging, and Labeling Topic: The Importance of Branding, Packaging, and Labeling 259.The job performed by brand managers: A. is mainly concerned with the promotion of the entire product mix of their firm. B. involves broad responsibilities for the marketing of a specific brand or product line. C. is likely to become less important in firms that utilize the Internet. D. focuses more on the pricing and promotion of established goods than on the development of new products. Brand managers have responsibility for the entire marketing mix for a given brand or product line. This responsibility includes overseeing the development of products as well as decisions about placement, pricing, and promotion. AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Understand Learning Objective: 14-04 Contrast brand; brand name; and trademark; and show the value of brand equity. Learning Objective: 14-04 Contrast brand; brand name; and trademark; and show the value of brand equity.
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