variations like sour cream and onion and hot chili. These kinds of snacks are produced in a central high quality production manufacturer using only the healthiest ingredients from reliable and certified suppliers from France and GermanyThis local business succeeded to 3 | P a g e
attract consumers and business clients such as Etihad airways and several Abu Dhabi schools to sign contracts and supply them with popcorn needed. Also, this business was successful in finding sponsors in different events in Abu Dhabi for its products such as donation campaigns, sports events, and Etihad Rewards. Popular Popcorn Vision: The vision is to become the number one “ready-to-eat” tasty popcorn brand in the region. The ambition is to be a recognized snack brand for consumers brand in the market, achieving high brand awareness, building a strong loyal customer base and establishing a solid market presence. Popular Popcorn Mission: Popular Popcorn mission is to manufacture a product with real healthier ingredients, like real brown sugar, healthy chocolate, handmade, healthy that avoiding artificial flavours and colours. Quality and honesty are significant to have a long term relationships with consumers and business clients. In addition, being flexible and innovative is very important to enter new markets and attract a lot of customers. Also, focusing on B2B business clients is one of company’s objectives. Popular Popcorn Values: There are different of values which are committed by Popular Popcorn such as fair, trust worthy, transparent, and adding value. These all are values that Popular popcorn is always trying to commit and achieve. The founder The owner of Popular popcorn is Khaled Thani Al shekaili an Emirati entrepreneur, has bachelor degree of science in Electrical Engineering Technology From USA in 1994. Currently, Khaled is an MBA student at Abu Dhabi University. He is working for Abu Dhabi International Airport and he has 20 years of experience in different fields such as: 1) Acting Vice president support facility 2) Department of Civil Aviation 3) Abu Dhabi Airports Company (ADAC) 4 | P a g e
Fig 1: The founder of the Popular popcorn Source: Developed by Authors In addition, Khaled also was leading teams as a project manager for various projects which covering all engineering disciplines such as project scope management, project cost and time management, and project quality management. Khaled utilized his experiences to establish a suitable business which enabling him to gain a profitable business clients such as Etihad. He came up with the idea which is already implemented in Europe of producing special kinds of popcorn and Khaled developed this idea by producing new flavours with attractive packages. The reason that drives Khaled to choose popcorn as a product is that popcorn considered as a healthy snack, liked by all different people, and lower price. He creates a special packaging size of popcorn which is suitable for travelling via aircraft. Therefore, the idea was accepted by Etihad and attracted them to have a contract with Popular popcorn. Nowadays, Popular
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- Summer '19
- Management, ........., ABU DHABI, Popular Popcorn