It is a crucial factor to ensure the customer satisfaction by providing best quality products tothem. M&S has managed to offer best quality goods to their trusted customers this will be abeneficiary aspect for the company, as its product quality can beat other competitors of the sameindustry. The wearable designs and practical functionality of the products make the brand standout in the crowd. In order to sustain in the competitive market of UK, M&S has been focusing ontheir quality manufacturing of the products, as best quality products are the key customer driverin the market (Astuti, Silalahi and Wijaya, 2015). They have to make higher quality products tocompete with others. Fundamentally the products determine the ability of the brand to survive inthe industry. II.PricePage | 7
The strategy to determine the brand pricing is a complex and often becomes a very misleadingaspect for the brand. The price point of the products will primarily make or break any brand’sworth in the market. People are mostly attracted to good quality product with an affordable pricerange of it. M&S is considered to be a comparatively expensive brand than its competitors in theUK market specifically. They have been selling costlier items as it covers up the entiremanufacturing expanse of the products. For enhancing the product features and functionality itspends a lot on the production, which automatically increases the product price (Kozlenkova etal., 2015). In order to maintain their position in the market of UK, M&S should cut down its cost levels tobe able to compete with other brands in the market (Mitchell et al., 2015). High price point willdefinitely impact negatively on the customer satisfaction, and therefore the brand will lose itsacceptability in the market. Cutting the production cost, using inexpensive modes of promotionetc can minimize the market price a little bit. These techniques should be implementedaffectively to demolish the existing risk factors of the company. III.Place In order to establish a strong foundation of any company, there are several aspects involved,which must be maintained thoroughly. In order to increase the visibility of the products, theproper exhibition of the products should be one of the key focuses of the brand. An easieraccessibility increases the selling of the product (Kamboj, Goyal and Rahman, 2015). M&S hasbeen selling their products through their multi chained retailing system and wholesalers. But toreach a larger section of customers they will have to mark their presence on different platforms.The placement of the brand determines the overall performance of the brand. Though M&Smakes a great profit through its outlets and other modes of selling, bur to increase its profitabilityand productivity the brand should also experiment with other ways of selling as well. Todaythere are various platforms available to sell products, like social networking sites, mobileapplications and many more (Pavliková and Čihovská, 2017). These can be helpful ways toenhance the business for M&S.