America south america because this will give us the

America, South America) because this will give us the largest population to test and more
accurate results as to whether our new packaging is effective or not. We could create a
tin, more like the Altoids containers, to distribute the individual packs to make Tic Tacs
easier to get out of the package. I have personally struggled at times with this because
there will be some mints that get stuck in the top/bottom of the Tic Tac container that are
nearly impossible to get out to consume. To the consumer, this is a frustrating concept
and can cause them to discontinue purchasing out product. Another way to fix this
problem could be to make the containers just the slightest bit thinner and add that extra
area to the height. The consumer still gets the same amount of product but without the
worry that they mints will get stuck across the top or bottom. When we test this new
packaging, we could also exhibit a new flavor to draw in more attention.
The Bottom Line
To regain our number one market share, we need to change something.
Packaging seems like a great place to help gain new consumers while also helping keep
our current consumers happy and loyal. We should pick a few of our strongest markets
and distribute the new packages/flavor there first. We should package new and old
flavors in the new packaging to make sure that we are covering all of our consumers
needs. Once we have a decent amount of data, we can use that to see whether the new
package was successful or not. If so, we can choose more markets to target and continue
gathering data from there. In the end, the goal is to maximize our profits, widen our
customer base and expand our market share to become the number one breath mint once
again.