crisper wafers. This is an example of consistent communication and innovations combining to make a winning IMC. However, the success that Mars has enjoyed due to success of the campaign, may be the greatest threat that the company faces today. Finding new, untouched markets is becoming increasingly difficult and there is a limit to how much sugar or how many candy bars that a person will consume over a specified period of time. This makes brand growth at this stage unlikely though possible in small amounts. The strength of the campaign is that it is universal in its appeal and connectivity. Everyone has felt hunger, we all can relate to being grouchy or not feeling well when we are hungry, this promotion reaches across all demographics, geographies and interests. By utilizing a clear, concise, consistent campaign, they are able to effectively reach and remain memorable in the minds of the consumer.

5)What recommendations would you make to Mars Inc. for future Snickers promotional effort?

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ENGAGING CUSTOMERS AND COMMUNICATING CUSTOMER VALUE4 Consider the first approach that is to maintain what is strength. Snickers has known the success because of the universal appeal hunger which is “You’re not you when you’re hungry,” the theme that helped Snickers increase its global salesby 15.9% and grew market share in 56 of the 58 markets in which it ran in 2016. As a result, the octogenarian brand has made a name for itself in the industry, thanks to its market positioning.[CITATION Cam16 \l 1033 ] The fact is that Mars Inc. is a champion in the (promotion mix) marketing communications mix. However, Mars Inc. must consider the following points for the promotion of its product in the future. Show more visual in stores. In the future, marketing experts should consider the visibility of Snickers in stores, coffee shop, in gas station etc. Show better pictures of the actual candy bar in commercials(show more the chocolate itself) In most commercials on video or on photo, the images of the product are a little vague. The communication by image should be clear and each element identifiable. In addition, one must