guide the respondents in showing the extent or magnitude of their perceived

Guide the respondents in showing the extent or

This preview shows page 31 - 34 out of 54 pages.

guide the respondents in showing the extent or magnitude of their perceived effects of the independent variables on the dependent variable following an argument by Mugenda and Mugenda (2003) that these types of scales are used to measure perception, values, and behaviors. As Kothari (2008) observed, questionnaires are more objective than interviews because they gather responses in a standardized way. They are also easy to administer because each item is followed by an alternative answer and is economical. Secondary data will be collected through a review of various published literature, publications and textbooks. 3.6 Data Collection Procedures Primary data from the respondents, who were randomly selected from each department at KCB Kerugoya Branch, were collected using semi-structured questionnaires. The respondents remained anonymous throughout the study so as to ensure they freely express their thoughts and feelings. The questionnaires were dropped but self-administered to the respondents then picked later to give the busy media employees’ ample response time. Self- administered questionnaires are the only way to elicit self-reports on people’s opinion, attitudes, beliefs and values (Sproul, 1998). 3.7 Data Analysis Procedures [ CITATION Pol01 \l 1033 ] define data analysis as organizing, providing structure and eliciting meaning. Data analysis were carried out immediately after collecting the questionnaires from the respondents. The collected data was thoroughly examined and checked for completeness 19
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and whether it is comprehensible. Both qualitative and quantitative data analysis methods will be used including descriptive analysis. According to Mugenda & Mugenda (1999), qualitative research provides insights and understanding while quantitative research tries to generalize those insights to a population pattern. The data was organized neatly for ease of analysis to avoid confusion. [ CITATION Ola01 \l 1033 ]observes that a researcher should avoid complexity in the analysis of data and he recommends the use of simple statistics. The data was then be exported to Statistical Package for Social Sciences (SPSS) version 22 for coding and editing, to facilitate computation of inferential statistics and be able to generalize the collected data from sampled population. Data presentation was done using Percentage and frequency tables for ease of reference and interpretation CHAPTER FOUR: RESEARCH FINDINGS AND DISCUSSIONS 4.1 Introduction This chapter presented the data analysis, results, interpretation, and discussion of the research findings. This chapter was a presentation of results and findings obtained from field data, 20
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quantitative analysis employed helped establish the link between employee’s retention with factors influencing it. 4.2 Demographic Information 4.2.1 Gender of the Respondents The study aimed to find out the gender of the participants if gender variation could influence opinions. Figure 4.1 depicts that 75% were males, 25% female.
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