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some time to get an agent, and an experienced espresso machine repairer has not yet been found to take on the job due to the attractiveness of mining industry pay rates.Strategy (a)– Sign, action and establish the strategic alliance agreement with Java Estate. KPI (plan) – 200 machines installed p.a. KPI (actual) – Agreement signed within the time limit and actioned, but only 180 machines installed in the past 12 months. There was a slower uptake in Northern Territory and North Queensland, due to the tourist slump with the strong Australian dollar.Strategy (b)– Establish a MacVille Melbourne warehouse. KPI (plan) – MacVille opens in Melbourne within two years after Sydney opens for business. KPI (actual) – Melbourne warehouse is still not open. It is currently being run on the more expensive agency model. Strategy (c)– Set up agents in other states and outsource maintenance contracts. KPI (plan) – Agent agreements and outsource maintenance contracts for South Australia, Western Australia, Northern Territory, Tasmania, ACT. KPI (actual) – Still no service contractor for Northern Territory. All others met the deadline, although agents in Western Australia, Tasmania and Northern Territory were very expensive.Objective 2– To increase profit margins by 5% from our 2010 benchmark in the next five years. Aftertwo years, profit margins have improved by 2%. Some agent contracts and outsourcing contracts are very expensive.Strategy (d)– Instigate bulk buying negotiations to reduce supplier price. KPI (Plan) – 100% of purchase by the container load. KPI (Actual) – 100%. Volumes have increased to the point that all orders fill a container. KPI achieved in quicker time due to the initial increase in demand.Strategy (e)– Operate all departments at optimum capacity and productivity.KPI (plan) – Wages to turnover ratio of 12.5%. KPI (actual) – 13.8%. Some states still underperforming. Strategy still in line with timetable.
Objective 3– To establish the MacVille brand recognition in our key markets over the next five years.After two years, 50% of our target market recognise the brand and 87% of those responding said the brand reaction was very positive.Strategy (f)– Establish social, internet and networking marketing. KPI (plan) – 10,000 clicks per day on the website. KPI (actual) – 12,000 clicks per day. Achieved in half the time allocated. SEO specialist contractor very experienced.Strategy (g)– Join with Java Estate in co-branding cups and cafe banners. KPI (plan) – 100% of cafes with our machine, using our cups. KPI (actual) – Survey reveals only (50%) uptake. Design and colours not attractive. Strategy introduced within timeframe.Objective 4– To reduce our waste and energy use by 10% from our 2010 benchmark within the nextfive years. After two years, the reduction is 8% lower than 2010 benchmarks.