Comprises senior management by demonstrating that you

comprises Senior Management by demonstrating that you have researched
the proposal by putting together contingency and risk management plans to
demonstrate that you have considered what options you would need to take
in the case some aspect of the plan went wrong.
f 3. Conclusion – One of the biggest mistakes that a proposal writer can
make is to concentrate solely on the end product. Make a clear connection
on why your proposal is better than any other departments/ team/ section.
If you want to have a larger slice of the budget that has been allocated, you
must make the connection between your strategic goals, the benefits to the
organisation and what the organisation will get out of it.
To further enhance your standing, make the effort to seek specialist advice. Do
not constrain your proposal to historical evidence. What worked last year, does
not necessarily mean it will work this year.

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For example;
Last year the economy was slow, spending was down so in effect sales were down.
To increase sales, your department may have trained staff to increase the level of
customer service. This year, spend has increased as the economy starts to move.
Retraining staff in the same way is a waste of resource. Instead provide them with
mentors or coaches to increase performance. Reward them and acknowledge their
performance. It would save money and demonstrate that you are being responsive to
the market.
Specialist advice can come from many sources such as:
f Managers
f Financial Consultants
f Marketing experts
f Accountants
f Suppliers
f Internal and external customers
f The sales team
Internal and external customers have opinions. If your goals relate to the
product then consider their feedback. They are the ones that will buy the product
and/or service and benefit from it.
Presenting the proposal
As a part of obtaining approval for a proposal you may have to present it to the
relevant parties which usually include stakeholders and Senior Management,
committees or individuals. These people are very busy so when you present
the information to them, choose your method carefully. You may only have
a few minutes to explain and demonstrate what your proposal is about. The
information you provide can garner their interest or break it.
Make sure that during the presentation that you also provide them with a copy of
the proposal. This provides them with the opportunity to read your proposal and
will assist in the final decision in regards to the allocation of funds.
To present the information you could use:
f A power point presentation with all of the key points of the proposal
f The use of graphs to demonstrate costs, savings from previous years
f Contingency plans and risk management plans and when they would be used
and their impact on the proposal
f Strategies you considered and why you did not present them – these can also
be operational plans to support the strategic plans.