Sheryl Kara Sandberg Hi, everyone. It was another good quarter for our business with ad revenue up 33% year-over-year. Our growth was broad-based across regions, marketer segments and verticals. Mobile ad revenue grew 40% to $12.5 billion, making up approximately 92% of our total ad revenue. Since Facebook launched its first ad products, we have been in the business of growing our clients' businesses, from the largest brands in the world to the entrepreneur in her living room. Over 90 million businesses rely on Facebook pages to reach potential customers for free. In a global survey, half of small businesses with a presence on Facebook said that they are hiring because of growth they're able to achieve through our platform. More than 6 million advertisers are active across Facebook, Instagram and our other services.
Company Name: Facebook Company Ticker: FB US Date: 2018-10-30 Event Description: Q3 2018 Earnings Call Market Cap: 422,169.11 Current PX: 146.22 YTD Change($): -30.24 YTD Change(%): -17.137 Bloomberg Estimates - EPS Current Quarter: 2.498 Current Year: 8.369 Bloomberg Estimates - Sales Current Quarter: 16434.975 Current Year: 55412.444 Page 5 of 15 With more than 2 billion people using at least one of our services every day, we're the best place for these advertisers to show people ads that work. We know that our continued growth depends upon maintaining the trust of the people who use our services and earning our clients' business each and every day in a very competitive environment. Every time I meet with clients, I tell them that we want to be the best minute and the best dollar, euro or peso they spend. As we look ahead to 2019 and beyond, we're focused on continuing to build our clients' businesses and ours by helping advertisers reach consumers where they are and making ads better. First, helping advertisers connect with people where they are. Consumers often adopt new technologies before businesses do. Our competitive advantage is helping advertisers close that gap. We have done this before on desktop, mobile and News Feed. In the early days, we helped businesses deliver personalized marketing at scale on desktop. But with the shift to mobile, we have helped companies large and small build their mobile presence. Now we're doing it again with Stories, messaging, Marketplace and Watch. Today, the primary way advertisers are reaching people on our services is through Facebook News Feed and Instagram Feed. Feed ads on Facebook and Instagram represent the majority of our revenue growth and the majority of opportunities for marketers to generate ROI. Quarter after quarter, we make improvements that help advertisers use Feed ads to launch new products, find new customers, build awareness and increase sales all in a highly efficient way. We're always working to enable more marketers to achieve their goals through mobile Feed and we see continued opportunity here going forward.
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