T-1.8.117.Costing and Budget 18.Technical Issueswebsite content & searchabilityCustomer registration & logging security (for customers and staff)Coupon codes, rewards for old clients, discountsmultimediaautorespondersorder forms and feedback formsaccess levels to online resourcescredit card transactionswebsite hostingwebsite publishingtechnical staff (size, requirements)19.Monitoring Strategy20.e-Marketing Evaluation methods21.Sources & References22. Appendix 23.Links to templates & resourcesMarketing, Assessment No.1Page 8v1.1, Last updated on 28/05/2019 by MM
T-1.8.1INTRODUCTIONYour introduction should include: 1.Initial consultation with stakeholders (in this case it may be your trainer and assessor who will act as the senior manager and your direct supervisor)2.Mission, Vision and objectives of the organisation in regard to the product or service oThe objectives need to be SMART (Specific, Measurable, Attainable, Relevant and Timely). When defining these objectives think about the following:oWhat the ‘Return on investment’ will be? This may include increased customer spend,greater brand awareness, an increase in visits and online registrations, etc. How you quantify and measure the success of your plan will depend on your business and marketing objectives. This will differ from business to business.oDefine objectives for each part of the customer journey - Awareness, Acquisition and Conversion. Your plan needs to look at the whole customer journey.oMake sure that your objectives reflect exactly what you will be measured on (KPI’s).3.Summary of strategies and tactics to be used - Once your objectives have been defined, you need to provide a top level summary of your Strategy – outlining how you are going to use digital marketing to meet them. The strategy should summarise the ‘bigger picture’ without yetgoing into the detail. It should explain the concept behind the tactics, providing a general overview of the techniques to be used.4.A brief summary of the marketing environment for this product or service5.Projected outcomes and ‘return on investment’. Details can be included in budget or costing section.Initial consultation outcomes:Since the global economy has stabilized and its global trade and international capital flows have shown signs of recovery, e-commerce continues to be a boon to global economic growth. China is a market full of potential and opportunities. The global e-commerce market is growing rapidly, but with many developments. In recent years, China's online platform and logistics system have been developed rapidly. China continues to lead the global development of e-commerce. This creates moreconvenience for online retailers. Therefore, ASOS could expand its business again in China.Mission, Objectives:ASOS is committed to providing the best in fashion and beauty using the Internet. The mission of ASOS is to become the world's largest online shopping destination for young 20s who like fashion. (ASOS Website).