C 63 which approach to problem recognition starts

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C 63. Which approach to problem recognition starts with a problem and asks respondents to indicate which activities, products, or brands are associated with (or perhaps could eliminate) those problems? A. activity analysis B. product analysis C. problem analysis D. human factors research E. emotion research C 64. A food manufacturer asked a group of working mothers to think about the problem of serving nutritious meals to their families given their time constraints and to indicate what activities, products, or brands are associated with or perhaps could eliminate those problems. This manufacturer is using which approach to problem recognition? D 65. Which approach to problem recognition attempts to determine human capabilities in areas such as vision, strength, response time, flexibility, and fatigue and the effect on these capabilities of lighting, temperature, and sound? 14-13
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Chapter 14 - Consumer Decision Process and Problem Recognition D 66. The manager of a bank branch is concerned about the number of mistakes the tellers were making, so he started manipulating different aspects of the environment in the bank to see what effect each has on the tellers' performance. He examined factors such as the lighting, temperature, and the volume of the music playing in the bank. Which approach to problem recognition is this manager using? E 67. Which approach to problem recognition examines emotions associated with certain problems? A. activity analysis B. product analysis C. problem analysis D. human factors research E. emotion research E 68. One retailer asked a group of consumers the types of emotions they experience in both positive and negative retail situations. The purpose of this research was to uncover consumer reactions to various situations so that clerks could be trained to respond appropriately. Which approach to problem recognition is this? A 69. Two basic approaches to causing problem recognition are _____.
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