Thesis Final Report (long)

The retailer knows that females will take the item

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Unformatted text preview: The retailer knows that females will take the item home no matter what Q: Do you think the retailer is now smart after the upgrading of the market? A: No. Obviously the prices are higher than other open air bazaars as people tell me because I’ve never been there… Q: Why do you think that this is the case over here? A: The renovation over here has raised prices as they floors are tiled Q: So is it the renovation alone or it is the locality too? A: It is area too but as you can see lower income groups come here too 105 Thank you so much for your time! 106 Respondent # 40 Assalam-ualkium! We are students of SZABIST and we are conducting a research based on bargaining specifically in open air retail markets like Sunday Bazaar. The interview will take 5- 7 minutes and we will appreciate if you can be a part of this exercise. Can we also record the audio of this interview? A: Yes Gender: Husband with support of Wife Income Bracket: Age bracket: 50-55 Profession: Government Officer Q: Where is your residence? A: Q: How frequently do you visit Sunday Bazaar? A: (Husband) I don’t know about them (pointing at wife) but I come here at least once or twice a month. Even if I have to buy or not Q: and why is that so? A: this is because when we come here we find something that we feel is a necessity for us but we have seen it for the first time in our life. And also all these things look so interesting and nobody comes here for a particular thing that they have in mind Q: So you just come here for shopping? A: Yes that is correct Q: So would you term yourself as an adventurer? A: (Wife) coming here in Sunday bazaar is an adventure (Husband) Yes you could say that this is an adventure for me Q: So do you prefer coming with family or alone? A: I like coming here both ways.. it all depends.. I come here with family and sometimes with friends and sometimes alone too Q: So what items do you buy from here? A: Firstly toys for my children as there is a huge range over here and also other item also have ranges like for instance you want to buy a water bottle. As you can see there are a lot of them here in great quantity that you choose from. You find medicine kits over here that have small compartments for daily medicine dosage storage. This is not something that you would have in mind that a person would want to purchase. It’s like an impulse purchase. My wife takes around 8-9 different capsules daily. There are such beautiful bags available for medicine storage that a person wants to buy them. And for my daughter I always want to buy bags. Sometimes a big purse or a small bag.. the main thing is that I want to buy a good and different thing each time. Q: So I know you buy various items from here but do you always come unprepared without having any specific item in mind?...
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The retailer knows that females will take the item home no...

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