VI. IMPLEMENTATION PLAN They should offer and/or add fresh produced products such as fruits and vegetables in their menu. In this case, they can increase their sales. Even vegetarians can enter to their establishments. They must also provide training to their employees and generate goods that are in a low price. 2. Why are cultural factors so important to KFC’s sales success in India and China?
3. Spot the cultural factors in India that go against KFC’s original recipe; KFC Fried Chicken. KFC is perceived as a restaurant serving only chicken-Indian families obviously wanted more varieties. Believed to be expensive …….. No value for money. Wanted to position itself as a “family restaurant” , not as a “teenage hangout” Ambience was missing. Perceived differences in eating habits. Tried to target the vegetarian segment. However this backfired as in India having vegetarian food cooked in a non vegetarian kitchen doesn’t come out well with the vegetarian segment. 4. Why did Kentucky Fried Chicken change its name to KFC?
1. Analyze the case and determine the factors that have made Nintendo Rise and fall. I. BRIEF SUMMARY Nintendo Entertainment System Introduced in 1985, the NES was an instant hit. Over the course of the next two years, it almost single-handedly revitalized the video game industry. Selling over 60 million units, people brought games like Mario and Zelda into their homes for the first time on the NES. Game Boy The screen was four-colors-of-gray but the device defined portable gaming and was enormous fun. Game Boy, which came out in 1989, was closely associated with the classic game Tetris when it debuted. Game Boy is the most successful video game system ever released. Since its introduction in 1989, Game Boy has sold well over 150 million systems worldwide. Originally bundled with the game, Tetris, this little handheld became an instant phenomenon.
You've reached the end of your free preview.
Want to read all 15 pages?
- Fall '15
- Wii, Nintendo, Kentucky Fried Chicken, Colonel Harland Sanders, Nintendo DS, KFC Corporation