and presenting the facts publicising positive experiences and developments in

And presenting the facts publicising positive

This preview shows page 4 - 7 out of 31 pages.

and presenting the facts, publicising positive experiences and developments in the destination, restoring confidence, protecting destination and enterprising branding, and offering incentives to visitors. In addition, global communication campaigns should be implemented aiming the promotion of domestic tourism, the cultivation of new niche products and markets, the provision of familiarisation trips for the press and industry partners, and the strengthening of cooperative initiatives amongst the stakeholders (UNWTO, 2005).
Image of page 4

Subscribe to view the full document.

5 Although the literature in crisis management stresses out the importance of marketing and communications whilst dealing with a crisis, studies tend to focus on the external marketing activities that are carried out in order to attract visitors to a destination (Bregoli et al., 2015). Internal marketing needs to be implemented in order to regain trust, not only to visitors but also to host community, stakeholders and cooperative destinations directly affected by the crisis event (Pappas, 2008) The strengthening of marketing communications after a disastrous event can speed up a return to normality or so, by addressing the concerns of the parties of interest, and in parallel by conveying sympathy for victims (Carlsen & Hughes, 2008). As Ghaderi and Henderson (2013) support, well-designed marketing communication strategies and appropriate advertising are able to mitigate the harmful short and medium-term impacts of disastrous events, and regain the destination image lost from the crisis. Communicating Crises in Popular Culture Events It is common ground that crisis and disaster management is a crucial topic in tourism connected to a growing body of literature (Hajibaba et al., 2015). However, there is a lack of studies examining the communication aspects of crises in popular culture events. This is of particular importance since crises in events may create havoc, leading to the destruction of the event itself and even a considerable damage in destination image. For example, on July 2010, a crowd disaster at the Love Parade electronic dance music festival in Duisburg, Germany has caused the death of 21 attendants, whilst 510 more injured (Der Spiegel, 2010). The media have blamed the organisers for the disaster since the capacity of the location was for 250.000 people but more than one million visitors were expected (Jager, 2010). The organisers have accused the police for having caused the stampede, the police accused Duisburg authorities and the organisers for security failures, and the Mayor of Duisburg blamed the police and the organisers (Diehl et al., 2010). This blame game combined with the
Image of page 5
6 devastating event has destroyed the festival and severely damaged the destination image, due to the lack of appropriate crisis communications, and the failures in crisis response (Schwarz, 2012).
Image of page 6

Subscribe to view the full document.

Image of page 7
  • Winter '14

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes