D access to websites on an intranet is unrestricted e

D. Access to websites on an intranet is unrestricted.
E. Even very small firms may have their own intranet.
AACSB: Technology
Bloom's: Application
Difficulty: Medium
Learning Objective: 08-01 know about marketing information systems.
113.
(p. 202)
An outside sales force can provide customers with up-to-date inventory levels,
product prices, delivery dates, and so forth by accessing information on the firm's own:
A. marketing model.
B. marketing dashboard.
C. intranet.
D. JIT system.
E. EDI system.
AACSB: Analytic
Bloom's: Self-Test
Difficulty: Medium
Learning Objective: 08-01 know about marketing information systems.
114.
(p. 203)
Reshma Ananda, a marketing manager for the Grocery SuperStore retail chain,
fired up a computer program that gave her ready access to information about product
availability and customer buying that helped her immediately set prices for bananas and
cherries. This type of computer program is called ______.
A. a decision support system
B. a marketing model
C. an Internet
D. a price setting
E. statistical analysis software
AACSB: Technology
Bloom's: Comprehension
Difficulty: Medium
Learning Objective: 08-01 know about marketing information systems.
8-87

Chapter 08 - Improving Decisions with Marketing Information
115.
(p. 203)
Which of the following statements about marketing information systems is true?
A. Marketing information systems are used to gather, access, and analyze data from
intracompany sources, while marketing research deals with external sources.
B. Decision support systems allow managers to see how answers to questions might change in
different situations.
C. Computerized marketing information systems tend to increase the quantity of information
available for decision making but not without some corresponding decrease in quality.
D. The value of decision support systems is limited because the manager can't use them while
he is actually making his decisions.
E. All of the above are true statements.
AACSB: Analytic
Bloom's: Application
Difficulty: Easy
Learning Objective: 08-01 know about marketing information systems.
116.
(p. 203)
A decision support system
A. focuses only on numerical data.
B. typically helps change raw data into more useful information.
C. organizes incoming information into a data warehouse.
D. is a place where databases are stored so that they are available when needed.
E. is a system for linking computers within a company.
AACSB: Technology
Bloom's: Knowledge
Difficulty: Medium
Learning Objective: 08-01 know about marketing information systems.
117.
(p. 203)
Juan Quito, marketing manager at Branded Food Co., reviewed his ______, the up-
to-the minute marketing data on his computer screen. It was organized in an easy-to-read
format and customized to his area of responsibility.
A. intranet
B. marketing dashboard
C. internal data sources
D. data warehouse
E. internal search engine
AACSB: Technology
Bloom's: Application
Difficulty: Medium
Learning Objective: 08-01 know about marketing information systems.