D Access to websites on an intranet is unrestricted E Even very small firms may

D access to websites on an intranet is unrestricted e

This preview shows page 87 - 89 out of 135 pages.

D. Access to websites on an intranet is unrestricted. E. Even very small firms may have their own intranet. AACSB: Technology Bloom's: Application Difficulty: Medium Learning Objective: 08-01 know about marketing information systems. 113. (p. 202) An outside sales force can provide customers with up-to-date inventory levels, product prices, delivery dates, and so forth by accessing information on the firm's own: A. marketing model. B. marketing dashboard. C. intranet. D. JIT system. E. EDI system. AACSB: Analytic Bloom's: Self-Test Difficulty: Medium Learning Objective: 08-01 know about marketing information systems. 114. (p. 203) Reshma Ananda, a marketing manager for the Grocery SuperStore retail chain, fired up a computer program that gave her ready access to information about product availability and customer buying that helped her immediately set prices for bananas and cherries. This type of computer program is called ______. A. a decision support system B. a marketing model C. an Internet D. a price setting E. statistical analysis software AACSB: Technology Bloom's: Comprehension Difficulty: Medium Learning Objective: 08-01 know about marketing information systems. 8-87
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Chapter 08 - Improving Decisions with Marketing Information 115. (p. 203) Which of the following statements about marketing information systems is true? A. Marketing information systems are used to gather, access, and analyze data from intracompany sources, while marketing research deals with external sources. B. Decision support systems allow managers to see how answers to questions might change in different situations. C. Computerized marketing information systems tend to increase the quantity of information available for decision making but not without some corresponding decrease in quality. D. The value of decision support systems is limited because the manager can't use them while he is actually making his decisions. E. All of the above are true statements. AACSB: Analytic Bloom's: Application Difficulty: Easy Learning Objective: 08-01 know about marketing information systems. 116. (p. 203) A decision support system A. focuses only on numerical data. B. typically helps change raw data into more useful information. C. organizes incoming information into a data warehouse. D. is a place where databases are stored so that they are available when needed. E. is a system for linking computers within a company. AACSB: Technology Bloom's: Knowledge Difficulty: Medium Learning Objective: 08-01 know about marketing information systems. 117. (p. 203) Juan Quito, marketing manager at Branded Food Co., reviewed his ______, the up- to-the minute marketing data on his computer screen. It was organized in an easy-to-read format and customized to his area of responsibility. A. intranet B. marketing dashboard C. internal data sources D. data warehouse E. internal search engine AACSB: Technology Bloom's: Application Difficulty: Medium Learning Objective: 08-01 know about marketing information systems.
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  • Spring '14
  • Marketing, marketing information

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