can learn something. For example, in the case of Tee Shirty, an expert talking about thereason for being Tee Shirty and how to use the garments of Tee Shirty and combine them fordifferent occasions. It will be an entertaining way and above all that can let anyone know howto combine Tee Shirty shirts to go to work, to go for a walk or to go out with friends.Behind the scenesMany are curious about this type of recording so it is almost always a success. It is enoughthat you may have access to events that you perform or, for example, do the “Behind thescenes” of the production of Tee Shirty t-shirts. We believe that this will have a positiveimpact on customer perception and is a way of showing them how we do our work and thecommitment behind it.Email Marketing based on target engagementAs email marketing is getting smarter, as Tee Shirty, we have to care more about sendingemails to subscribers who are active on our lists. For instance, if a contact highly engages withthe emails we send, he will be regularly nurtured with content and updates about ourcompany until he converts into a loyal customer. On the other hand, if a subscriber hasn’topened an email for a certain period of time, he will be considered as a dormant contact andwill no longer receive additional emails.
A5. Explain three or more influences on buyer behaviour which may impact Tee Shirty’s campaign.NOTE: Refer to pages 19-20 of the “BSBMKG523 Design and develop an integrated marketing communication plan learner guide” document and the “BSBMKG523 Case study information” document provided on Moodle to inform your answer. Answer in 250-350 words.