In outdoor advertising, a large print ad that is framed and mounted on the exterior of a builindg. Online, an ad that stretches across a webpage; the user can click on the ad for more information Mural Advertisement: A hand-painted outdoor ad seen on the side of building
Electronic Signs: Advertisement that are displayed on electronic billboards that rotate about every 1- to 15 seconds so multiple messages can be displayed Street-Level Posters: Rear-illuminated units consisting of two-or four-sided advertising faces such as transit shelters and bloacks or columns with advertising faces Mall Poster: A form of advertising located inside shopping malls; relies on pedestrian traffic only Interior Cards: A transit ad in th rack above the window or near the door of a bus or subway car King Poster: An oversized poster attached to the back of a bus Seventy Poster: A small poster usually affixed to the back of a bus Superbus Advertising: An advertisment painted on the exterior of a bus; the advertiser also has exclusive use of interior cards Bus Murals: Advertisment that apepar on the side of the tail of a bus, or both Station Poster: An advertisment located on the platform or at the entrance or exit of subways and light rail tansit systems Advantages and Disadvantages of Out-of-Home Advertising Advantages Reach and frequency – reach a large general auidence daily Coverage flexibility – markets selected geographically (key market plan) Compatibility – a good complementary medium to reinforce a message (name, logo, slogan) Awareness – often included in teaser and blitz campaigns for new products due to reach potential Disadvantages Creative limitations – message must be concise; good visuals mandatory Targeting – not suitable for reaching precisely defined targets Cost – absolute costs high compared to other media (minimum four-week cycles) Image – often referred to as “urban clutter” Transit Advantages Reach and frequency – riders receive same message daily, weekly, and monthly Continuous exposure – trapped riders view same ad many times Coverage flexibility – markets selected geographically, based on priority (key market strategy) Disadvantages Targeting – a diverse cross-ection of population, therefore some circulation wasted Environment – cluttered and crowded environment in peak periods makes message less visible
Washroom Advertising: A mini-poster ad located in a publich or institutional washroom; usually placed above the urinal or on the back of the stall door Elevator Advertising: Advertising in display frames on elevator walls or on televisions moutned in the corner or above the door Arean and Stadium Advertising: Advertising within areanas and stadiums, from the door to the court, rink or playing field Cinema Advertising: Print advertising inside film theatres and broadcast advertising on screens; options inlcude television – style ads on sceen, slides, posters and ads printed on tickets
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