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Sri lanka 2018 where toyota is not listed in

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SriLanka2018’whereToyota is not listed in.Reputational&governance gap : recallsincidentToyota was accused ofbeing responsible forkilling four people due tothe operational defectfrom their end in thevehicle which leads to abigger negative impacywith many product recallsToyota had addressed this by initiatingcontinuous quality checks and improvementprocess.CorporateCommunicationsaddressingprogress of Toyota towards defects qualitychecking and R&D needs to increase.Sothat from 2011 onwards the recalls ratedropped and the positive customer attractionstarted increasing to 70%Table 5- Strategies to address the gaps (author ,2020)2.3. Two different approaches to monitor and measure brand equityBrand pyramidBrand resonance pyramid is utilized to monitor and measure to enhance brand equity.To order to leverage brand equity to a simpler, easier and quicker manner, companies need tofollow a new, reliable and productive approach to brand creation(Refer Appendix I). Thefoundation block of the company is the convergence of potential economies, operational24Figure 15- brand resonance pyramid[ CITATION Aut19 \l 1033 ]
skills and consumer experiences. Brand building allows companies to concentrate primarilyon the divisions that will propel the company to create operational strategies and offer goodsaccording to consumer desires.Jobber’s brand elements [ CITATION San15 \l 1033 ]Aspects/brandsToyotaDomainaffordable cars, niche market targeted luxury carsHeritagefamily, design, innovation, craftsmanship, day today use, qualityValuesquality and performanceAssetsUniqueness, quality, JITPersonalityelegant, quality oriented and safety focused modelsReflectionsafety and qualityFigure 16 - Jobbers equity model (Author, 2020)With the application and web forum or surveys, the organization is able to receive input fromconsumer service on the results of various products in order to further measure the equitybased on the above mentioned metrics. By way of a response process, the client will assessthe brand on the basis of consistency, reputation, value, innovation, durability and branddominance[ CITATION Aut19 \l 1033 ].TASK 325
TASK 3 –Digital communication strategies3.1.Environmental trend which drive changes in stakeholders digital behavior3.1.1. Trend analysisThe PESTLE analysis helps to explain influencers such as the financial, cultural , social,technical, legal and environmental influences of a company's operations.FactorsTrendDescriptionPoliticalPolitical stability in mostmajor markets (opportunity)Political stability is an opportunity forToyota to grow with less politicalinstability in global markets. Free tradeagreements with Japan and other Toyotacountries also offer improved marketFree trade agreements(opportunity)Governmental support foreco friendly products26

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Term
Spring
Professor
john
Tags
The Road, Toyota Motor corporation, Toyota Motors

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