Sri lanka 2018 where toyota is not listed in

Sri
Lanka 2018’ where
Toyota is not listed in.
Reputational &
governance gap : recalls
incident
Toyota was accused of
being responsible for
killing four people due to
the operational defect
from their end in the
vehicle which leads to a
bigger negative impacy
with many product recalls
Toyota had addressed this by initiating
continuous quality checks and improvement
process.
Corporate Communications addressing
progress of Toyota towards defects quality
checking and R&D needs to increase. So
that from 2011 onwards the recalls rate
dropped and the positive customer attraction
started increasing to 70%
Table 5- Strategies to address the gaps (author ,2020)
2.3. Two different approaches to monitor and measure brand equity
Brand pyramid
Brand resonance pyramid is utilized to monitor and measure to enhance brand equity.
To order to leverage brand equity to a simpler, easier and quicker manner, companies need to
follow a new, reliable and productive approach to brand creation(Refer Appendix I). The
foundation block of the company is the convergence of potential economies, operational
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Figure 15- brand resonance pyramid[ CITATION Aut19 \l 1033 ]

skills and consumer experiences. Brand building allows companies to concentrate primarily
on the divisions that will propel the company to create operational strategies and offer goods
according to consumer desires.
Jobber’s brand elements [ CITATION San15 \l 1033 ]
Aspects/brand
s Toyota
Domain affordable cars, niche market targeted luxury cars
Heritage family, design, innovation, craftsmanship, day today use, quality
Values quality and performance
Assets Uniqueness, quality, JIT
Personality elegant, quality oriented and safety focused models
Reflection safety and quality
Figure 16 - Jobbers equity model (Author, 2020)
With the application and web forum or surveys, the organization is able to receive input from
consumer service on the results of various products in order to further measure the equity
based on the above mentioned metrics. By way of a response process, the client will assess
the brand on the basis of consistency, reputation, value, innovation, durability and brand
dominance [ CITATION Aut19 \l 1033 ] .
TASK 3
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TASK 3 –Digital communication strategies
3.1.
Environmental trend which drive changes in stakeholders digital behavior
3.1.1. Trend analysis
The PESTLE analysis helps to explain influencers such as the financial, cultural , social,
technical, legal and environmental influences of a company's operations.
Factors Trend Description
Political
Political stability in most
major markets (opportunity)
Political stability is an opportunity for
Toyota to grow with less political
instability in global markets. Free trade
agreements with Japan and other Toyota
countries also offer improved market
Free trade agreements
(opportunity)
Governmental support for
eco friendly products
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