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Makes the self feel good.18Principles of Social Identity TheoryzIndividuals strive to achieve or to maintain positive social identity.zPositive social identity is based to a large extent on favorable comparisons that can be made between the in-group and some relevant out-groups: the in-group must be perceived as positively differentiated or distinct from the relevant out-groups.zWhen social identity is unsatisfactory, individuals will strive either to leave their existing group and join some more positively distinct group and/or to make their existing group more positively distinct.
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719Positive Distinctiveness at a Cost…20The Minimal Group Paradigm(Tajfel, Billig, Bundy, & Flament, 1971)zNo face-to-face interaction between subjectszAnonymityzNo rational link between categorization criteria and responsezNo benefit to self of particular response21Begin with Categorization