Lecture 7 April 25, 2013 _The Collective Self_ 3-per-page

Makes the self feel good 18 principles of social

Info icon This preview shows pages 6–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Makes the self feel good. 18 Principles of Social Identity Theory z Individuals strive to achieve or to maintain positive social identity. z Positive social identity is based to a large extent on favorable comparisons that can be made between the in-group and some relevant out-groups: the in- group must be perceived as positively differentiated or distinct from the relevant out-groups. z When social identity is unsatisfactory, individuals will strive either to leave their existing group and join some more positively distinct group and/or to make their existing group more positively distinct.
Image of page 6

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
7 19 Positive Distinctiveness at a Cost… 20 The Minimal Group Paradigm (Tajfel, Billig, Bundy, & Flament, 1971) z No face-to-face interaction between subjects z Anonymity z No rational link between categorization criteria and response z No benefit to self of particular response 21 Begin with Categorization
Image of page 7