Business magazines are divided into industry categories food manufacturing and

Business magazines are divided into industry

  • University of Guelph
  • MCS 3620
  • Notes
  • bresilverstein
  • 27
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oHighly visible and effective alternative for advertisersoIncreasing rate compared to using other mediumsoUseful if the goal is to reach as many people as possibleoOutdoor advertising: poster (billboard): a common form of outdoor advertising; usually a picture-dominant advertisement with a minimum of copyStrategically located on major travel routes leading to or within a community’s business and shopping districtsPosters are often illuminated: maximizes the frequency by extending dailyviewing by consumers (lights from the bottom up)Backlit poster: a luminous outdoor sign printed on polyvinyl materialStrategically located at major intersections and on high-volume traffic routesCost more for advertiserSuperboard (spectacular): extremely larger and much more expensive to produce; can include extensions beyond borders, and electronic messagingLocated at the highest-volume traffic locationsLong term commitmentMural advertisement: a hand-painted outdoor ad seen on the side of the buildingStreet-level posters: a rear-illuminated unit consisting of two or four sidedadvertising faces, such as transit shelters and blocks or columns of advertising facesUrban centresMall posters: inside shopping malls; relies on pedestrian traffic onlyUseful for mall retailersThe above examples are good for a shotgun strategy and usually included in blitz or build up schedules Good for launching new productsDrawbacks: message has to be brief, not a targeted medium (reaches wellbeyond the target – costs more to reach the actual target market)
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o Transit Advertising: relieves boredom of traveling Interior: Transit poster: ad in the rack above the window or near the door of a bus or subway cart (horizontal) o Average time spent travelling: 30 mins – adequate exposure Door Card: a vertically oriented poster usually found beside the doors of subway cars and LRT trains o Seen when entering and exiting Station posters: on the platform or at the entrance or exit of subways and LRT systems o Paper or backlit > seen by people waiting on platforms Station domination: one advertiser purchases all advertising inventory available in a subway station Good for advertisers to get away from clutter Exterior: King poster: an oversized poster attached to the side of a bus Seventy poster: a small poster usually affixed to the side or back of a bus *bus posters are mobile > seen throughout the city Full wrap: vinyl covering that covers both sides and the back of a vehicle Bus mural: vinyl covering that appears on one side of the vehicle Bus back: vinyl covering that appears on the back end of a vehicle
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