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they would have potential to appeal to those who are longing for an option besides Luxottia but don’t fit the yuppie persona.ProductWarby Parker sells prescription and non-prescription glasses and sunglasses. Every style, frame and lens is designed specifically to fit the firm’s consumer personalityand company aesthetic. Each pair of Warby Parker glasses are made with cellulose acetate, Ion plated titanium, and impact resistant polycarbonate lenses. They are guaranteed 100% UV protective and have anti-scratch coating with a one year no scratch guarantee. Warby Parker claims each pair of lenses are hand polished and inspected twice before they are shipped off. Customers have praised their products for being consistently clean, durable, and beautifully designed. Each of the various styles has yuppie country club names such as Holcomb, Chilton and Preston.
Warby Parker13PriceA main focus of Warby Parker’s company mission is providing consumers with a revolutionary price offering (). One obvious selling point for Warby Parker customers is their economical practicality with the majority of eyeglasses selling for a reasonable rate of $95. Beyond offering better prices, Warby Parker strategically uses a uniform pricing system that is strategically in place to aid overwhelmed consumers who are often bombarded with complicated frame options anda wide range of price variations. The company believes that when consumers do not have to worry about price individuals are able to select the right frames for them based on more personal characteristics like shape, color, and style. Adding to their economic appeal, the website also offers free shipping, free returns, and free virtual and at home try on services.Place/DistributionThe large majority of transactions occur through ecommerce channels with a heavy online presence. Although many consumers are reluctant to purchase eyewear online without trying on the frames, Warby Parker has implemented an at home try on system. The company allows customers to pick out five different frames though their website and have them shipped to their home free-of-charge (Miller & Clifford, 2013). Once they have received the frames customers can try them on for a five day trial period then choose the frames that they prefer and mail the trials back only to receive their custom set 2 weeks later. Despite having experienced wide online success, Warby Parker currently has over thirty store locations throughout the country and more plans
Warby Parker14for expansion are in the works. In order to determine where new brick and mortar locations will pop up the company examines online orders, website traffic and demographic data. In a nod to their urban and unique style, Warby Parker has also experimented with a traveling store on wheels which they called Warby Parker’s Class Trip. The eyewear retailer purchased an old school bus and retrofitted it to resemble a professor's library. The bus traveled around the country hitting large cities with prosperous target markets such as New York, Austin, and Los Angeles. Aside from