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CONCLUSIONThe potential of a well-evaluated corporate employment web site to influence applicationintentions is thus derived from its impact on organizational attractiveness. Apparently, a morefavorable attitude toward the site does not necessarily imply that the company actually will beconsidered as a potential employer. Being attracted toward the organization seems to play aprominent role here, suggesting that other factors, such as corporate image, compensation,culture, and career development opportunities will be important as well.REFERENCESAnderson, N. (2003), “Applicant and recruiter reactions to new technology in selection: a criticalreview and agenda for future research”, International Journal of Selection and Assessment, Vol. 11 Nos 2/3, pp. 121-36.Assael, H. (2005), “A demographic and psychographic profile of heavy internet users and users by type of internet usage”, Journal of Advertising Research, Vol. 45 No. 1, pp. 93-123.Barber, A.E. and Roehling, M.V. (1993), “Job postings and the decision to interview: a verbal protocol analysis”, Journal of Applied Psychology, Vol. 78, pp. 845-56.Barber, A.E., Daly, C.L., Giannantonio, C.M. and Philips, J.M. (1994), “Job search activities: an examination of changes over time”, Personnel Psychology, Vol. 47, pp. 739-65.
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