Tipe Kepribadian 046 286 048 160 875 a Dependent Variable Loyalitas Kons

Tipe kepribadian 046 286 048 160 875 a dependent

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Tipe Kepribadian -.046 .286 -.048 -.160 .875 a. Dependent Variable: Loyalitas Kons Coefficients a Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) -2.375 1.108 -2.143 .055 Kep. Konsumen 1.119 .349 1.138 3.210 .008 Tipe Kepribadian .048 .335 .050 .143 .889 Interaksi -.015 .025 -.202 -.590 .567 a. Dependent Variable: Loyalitas Kons
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Analisis Tabel Coefficient: a. Berdasarkan output pada persamaan regresi pertama diperoleh koefisien regresi Kepuasan Konsumen sebesar (0.971), karena Sig. (0.000) < α (0.05), maka variabel Kepuasan Konsumen berpengaruh positif terhadap Loyalitas Konsumen. b. Berdasarkan output pada persamaan regresi kedua diperoleh koefisien regresi Tipe Kepribadian (-0.46), karena Sig. (0.875) ≥ α (0.05), maka variabel Tipe Kepribadian tidak berpengaruh negatif terhadap Loyalitas Konsumen. c. Berdasarkan output pada persamaan regresi ketiga diperoleh koefisien regresi variabel Interaksi sebesar (-0.015), karena Sig. (0.567) ≥ α (0.05), maka variabel Interaksi tidak berpengaruh negatif terhadap Loyalitas Konsumen. Kesimpulan: Berdasarkan hasil analisis, diketahui variabel Tipe Kepribadian pada persamaan regresi kedua tidak memiliki pengaruh terharap Loyalitas Konsumen, dan variabel Interaksi juga tidak memiliki pengaruh terhadap Loyalitas Konsumen. Maka dapat disimpulkan bahwa, Tipe Keprbiadian tidak memoderasi hubungan antara Kepuasan Konsumen dengan Loyalitas Konsumen . II. Metode Residual Coefficients a Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) -.080 .194 -.414 .686 Loyalitas Kons .039 .036 .290 1.093 .294 a. Dependent Variable: ABRES Analisis Coefficient: Berdasarkan output, diperoleh koefisien regresi variabel Loyalitas Konsumen sebesar (0.039) dengan Sig. (0.294), karena Sig. (0.294) ≥ α (0.05), maka disimpulkan bahwa variabel Loyalitas Konsumen tidak memiliki pengaruh positif terhadap nilai absolut residual.
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Kesimpulan Berdasarkan hasil analisis, variabel Loyalitas Konsumen tidak memiliki pengaruh terhadap nilai absolut residual, maka Tipe Kepribadian tidak memoderasi hubungan antara Kepuasan Konsumen dengan Loyalitas Konsumen .
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  • Fall '18
  • Bambang SBI

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