Lars Johansson Corporate Communications Sustainability 5Valerie Binner Human

Lars johansson corporate communications

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Lars Johansson – Corporate Communications & Sustainability5.Valerie Binner – Human Resources6.Christian Poggensee – CFO7.Paul Löfgren – Cluster EMEA8.Tim Nicolaï – BA Aftermarket, Services & Barn Environment9.Johan Swahn – Legal Affairs10.Johan Ledel – Cluster Asia & Pacific11.John-Erik Hermanson – Supply ChainTETRA LAVAL 2018/201901.05.09.02.06.10.03.07.11.04.08.
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46DELAVAL TRENDS/DIGITALISATIONFROM TANGIBLE PRODUCTS TO CONNECTED SERVICESWith the “internet of things” we can perform advanced diagnostics for customers, using the data they provide. The VMS milking robots already have many sensors installed that can provide feedback to both customers and service technicians. What we’re moving towards is being able to predict potential problems that cause downtime and handle them before they even happen, such as replacing worn parts, or changing settings to improve performance of our VMS system. We can also solve many issues remotely, without having to visit the farm, which saves time and cost for both us and the customer. This benefits all farmers regardless of size, but particularly those with a high level of automation.By harnessing connectivity, we can pro-vide customers with advanced animal man-agement tools to increase farm productivity. The DeLaval Herd Navigator, for example, performs remote advanced diagnostics on the cows themselves to keep them healthy and monitor their production. Coupled with DelPro, the customer interface where they can regularly see their data, they can make more informed decisions about their herd – and their business. KNOWING WHAT TO DO WITH THE DATAOnce we’ve delivered a product, we can use relevant data to communicate with the product and know when it needs to be ser-viced, upgraded or replaced. Digitalisation creates a true advantage when using large amounts of data in the right way – not just historically, but predictively. One example is providing customers what-if scenarios and suggesting changes that could affect their production. Taking customer data and deliv-ering it to them in a more useful format cre-ates a strong offering.By monitoring our products better, we not only improve our service, we improve our product development in ways that truly ben-efit customers. R&D gets a boost since we can both use actual data in simulations and reduce testing times, improving our internal efficiency in the development process.Connectivity can also create new business opportunities for us as a company by offering it together with a product for a fee, when it adds value for the customer. Furthermore, selling managed services then doesn’t require a face-to-face meeting, since relevant offers based on data can be offered at the right time.Digitalisation isn’t about the technology itself, it’s about what we can use that tech-nology for to help our customers improve their profitability and efficiency. Our people know what it’s like to be farmers and our mission is to help them with their daily lives.
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