43. is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter. a. Mass marketing b. Market segmentation c. Market targeting d. Market positioning 44. It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in
one of the requirements for effective segmentation. Which of the following is most likely to apply in this case? 45. The fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics? 46. factors are the most popular bases for segmenting customer groups. 47. A manufacturer has four sponsorship options. A is a brand created and owned by a reseller of a product or service.
a. licensed brand b. manufacturer's brand c. private brand d. co-brand 48. When Michael Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes, they are using: 49. 3M runs a Pollution Prevention Pays program that has led to a substantial reduction inpollution and costs. This would be an example of responding to which of the following?
50. When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called: 51. The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the: a. decline stage. b. introduction stage. c. growth stage. d. maturity stage. 52. Which of the following promotional budget methods wrongly views sales as the causeof promotion rather than as the result?
53. If the field sales force has been supplied with new leads (via the telephone) that havebeen qualified, they have probably been assisted by:
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