假 设是一种将 科学问题转化 为可验 证

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设是一种将科学问题转化为可验预测的方法。- A good hypothesis is important because it leads to good experimentaldesign. Good experimental design is important because you need it toproperly validate or invalidate what you’re doing. 一个好的设是重要的,因为它会导致好的验设计。好的验设计很重要,因为需要它来或使您正在做的事情无效The basic structure is this: I believe [target market] will [do thisaction / use this solution] for [this reason]. 它的本结是这样的:[市场][[这个原因][取这个行动/使用这个解决方案]A good hypothesismust be: 一个好的设必须是:1.Written down in advance 2. Be testable 3. Be quantifiable 4. Have thepotential to fail1. 预先写2. 是可测试3.可以量化4.有可能失败A/B testing (sometimes called split testing)is comparing twoversions of a web page to see which one performs better. You compare twoweb pages by showing the two variants (let's call them A and B) to similarvisitors at the same time. The one that gives a better conversion rate,wins! A/B测试(有时分割测试)是比web页面本,以看哪个本执行得更好。通过访问显示两变体(之为AB)来比较两web页面。谁的转化率更好,谁就赢!Customer Discovery 客户发现• Goal is to Achieve Problem/Solution Fit 目标问题/解决方案的匹配• Problem/Solution fit means you answer: Does Problem exist? And can ISolve it? 问题/解决方案匹配意味着你回答:问题存在吗?能解决它吗?Customer Validation 客户验• Goal is to Achieve Product/Market Fit 目标现产品/市场的匹配• Product/Market fit means being in a good market with a product that cansatisfy that market 产品/市场度指的是在一个好的市场中,有一种产品可以满足那个市场• Achieving Product/Market fit requires at least 40% of users saying theywould be “very disappointed” without your product. 现产品/市场的合需40%的用户表示如果没有的产品,他们会“非常失望
Where to find great opportunities可以找到好的机会Internal • The unexpected – the unexpected success, the unexpected failure, theunexpected outside event ——意外的成功,外的失败,外的外部事• The incongruity – between reality as it actually is and reality as it isassumed to be or as it "ought to be" -实际情况和现实被认是或它“应该• Innovation based on process need; any inadequacy in a business processthat is taken for granted 基于过程需求的创新;业务流程中被认为是理所当然的任

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