22 the social movement designed to increase and

22. The social movement designed to increase and strengthen the rights and
powers of buyers in business transactions is called (consumerism).
23. A firm that wants to distribute its products as widely in a market as possible
would use a(n) (intensive) distribution strategy.
25. According to Herzberg, which of the following groups of motivational factors
would give employees the most satisfaction? (interesting work, earned
recognition & growth opportunity)
26. The Product Life Cycle consists of (4) stages.
27. Rewards that come from someone else in recognition of good work are
(extrinsic) rewards.
BUS 101 –
3

28. The Hawthorne studies were conducted by (Elton Mayo) and his colleagues
from Harvard University.
29. Nightbrite company’s (promotion mix) relies heavily on advertising, personal
selling, and a limited use of product sampling.
31. The optimum number of subordinates a manager can supervise is referred to
as the (span of control).
38. The (Wagner) Act established the National Labor Relations Board.
43. Herzberg found that good pay (was a hygiene factor rather than a motivator).
44. The Proctor & Gamble (P&G) company produces bar soap, disposable
diapers, deodorants, laundry detergents, cookies, cake mix, shampoo,
shortening and many other products. The products are part of P&G’s
(product mix).
46. In evaluating the best advertising medium to reach a specific target market
the clear choice is (direct mail).
52. Which of the following product attributes is lease emphasized on television
ads? (price)
53. The Taft-Hartley Act (required management to bargain in good faith with
union representatives).
57. Efforts by the Federal Reserve Bank (the Fed) to control the money supply
and interest rates are know as (monetary policy).
60. Which of the following are products consumers buy after comparing quality,
price, and style from a variety of sellers? (shopping goods)
63. The (autocratic) style of leadership is characterized by making managerial
decisions without consulting others.
66. (Management) is the art of utilizing organizational resources to accomplish
goals at work.
67. Which of the following about S corporations is most accurate? (The major
attraction of S corporations is that they avoid the problem of double
taxation.)
BUS 101 –
4

70. Barker Brothers Pens utilizes a strategy of low priced pens to attract
customers and discourage competition. This represents a (penetration)
strategy.
71. The (World Trade Organization) represents the first attempt to establish a
truly global mediation center to resolve international trade disputes.